Broader attention outside TikTok came from Lorenz' article, which she described to Vox as "one of the most-read recent stories in the Styles section". The New Statesman similarly said that "Even on TikTok it hadn't really taken mainstream hold". While the original TikTok video received around 100,000 likes, Vox writer Rebecca Jennings said this number was " Twitter viral, but not TikTok viral". The American Dialect Society voted cheugy its 2021 "informal word of the year". Subsequently, it was mentioned in a TikTok video by Hallie Cain in March 2021, inspiring explainers from various media outlets (including Lorenz' own article). Origin Īccording to an April 2021 article in The New York Times written by Taylor Lorenz, the term cheugy was coined in 2013 by Gaby Rasson, a Beverly Hills High School student, who used it to describe "people who were slightly off trend" an Urban Dictionary definition appeared in 2018. The Evening Standard said that "the cheug's logical archnemesis is probably the hipster". While it has been compared to being basic, some sources have suggested that it is "not quite 'basic'". Things described as cheugy include " mom jeans", " live, laugh, love signs", " Minion memes", and "anything that says ' girl boss' on it". People who are cheugy are referred to as cheugs. The term has been used positively by some who identify with the aesthetic. This aesthetic has been described as "the opposite of trendy" or "trying too hard". Look up cheugy in Wiktionary, the free dictionary.Ĭheugy ( / ˈ tʃ uː ɡ i/ CHOOG-ee ) is an American neologism coined in 2013 (allegedly by Generation Z) as a pejorative description of lifestyle trends associated with the early 2010s.
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